wellderly

The government has today called for a change in both public policy and attitude towards the older generation, promoting the role the ‘wellderly’ plays in family life, the economy and society. With ageism in the workplace costing the economy up to £31bn per year in lost GDP and an increase in the number of well, older people – or ‘wellderly’ – women and equality minister Harriet Harman said discrimination against older people was a serious problem to be tackled at the highest levels.