Winterval is a blend of the words Winter and festival, which first hit the spotlight in 1998 when it was used by Birmingham City Council in the UK. In an effort to create a more multicultural atmosphere in keeping with the city’s mix of ethnic groups, the council introduced the term to describe a three month period of multi-faith and secular events running from October to January. Not surprisingly the term was the subject of some controversy, prompting a reaction from Christian leaders in the city who claimed that it was ‘a totally unnecessary example of political correctness to avoid sensitivities people simply do not have’ (The Archdeacon of Aston). In response, the council defended its actions by claiming that ‘Christmas is the very heart of Winterval’ and pointing out that Christmas-themed events were prominent in the schedule and its related publicity material.