a particular design for a written name which is used to identify a specific company, organisation or product
Until it merged with Heinz in July 2015, Kraft Foods Group returned to its roots with the classic blue wordmark enclosed by a red racetrack.
Submitted by: Kerry on 18/03/2016
Featured as a BuzzWord!
The expression wordmark is, of course, a blend of word and trademark. Though there is plenty of evidence of use since the late nineties, particularly in the US and Canada, the term has so far only very limited coverage in dictionaries. The word logo, a 1930s abbreviation of logogram or logotype, has its origins in the Greek term logos meaning ‘word’.
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wordmark
noun
DEFINITIONS1
1
a particular design for a written name which is used to identify a specific company, organisation or product
Until it merged with Heinz in July 2015, Kraft Foods Group returned to its roots with the classic blue wordmark enclosed by a red racetrack.
Submitted by: Kerry on 18/03/2016
Featured as a BuzzWord!
The expression wordmark is, of course, a blend of word and trademark. Though there is plenty of evidence of use since the late nineties, particularly in the US and Canada, the term has so far only very limited coverage in dictionaries. The word logo, a 1930s abbreviation of logogram or logotype, has its origins in the Greek term logos meaning ‘word’.