The awareness band concept began with Lance Armstrong, an American cyclist who was diagnosed with cancer in 1996, and only given a 50% chance of survival. Armstrong created the Lance Armstrong Foundation for cancer patients, and designed a yellow Livestrong wristband, the yellow for the Tour de France and ‘live strong’, his motto. Five million bands were initially made, to be sold at one dollar each with all proceeds going to the foundation. When Armstrong subsequently won his sixth Tour de France, the bands sold out within days. Millions more were manufactured, but new orders continued to flood in at a rate of 400,000 a day from the charity website. With demand far outstripping supply, a black market grew on the Internet, second-hand bands being sold at many times their cost and none of the profit going to charity.