Great call

Great call

Used in the context of general equities. Potential customer who may have an interest in participating in a particular trade if customer's past inquiry or activity is any indication.

Great Call

In general equities, a potential customer. A broker or firm may look at an investor's past buying and selling history and, believing that he/she may be interested in a particular trade, approach a great call. Alternately, a great call may make himself/herself known to the broker by inquiring about his/her desired type of trade.