| 释义 |
House Agency House AgencyAn advertising agency owned by an advertiser. That is, a house agency handles all advertising for all products that a company (the advertiser) makes. House agencies were once common because they gave large companies control over their own advertising. However, they lacked an outside perspective necessary to find potential flaws or areas of improvement in the advertiser's marketing strategy and are less common today. See also: In-house agency. |