in-text advertising

in-text advertising

An advertising system that embeds ads within the text of Web pages on sites that agree to host them. It matches ad inventory with the text on the pages and turns words or phrases into hypertext links that are typically double underlined rather than single underlined. If the modified text is moused over, a brief ad appears, and if the user clicks the ad, the site publisher is paid for the click-through. See smart tags.