normal profit

a PROFIT that is just sufficient to ensure that a firm will continue to supply its existing good or service. In the THEORY OF MARKETS, firms’ COST curves thus include normal profit as an integral part of supply costs (see ALLOCATIVE EFFICIENCY).

If the level of profit earned in a particular market is too low to generate a return on capital employed comparable to that obtainable in other equally risky markets, then the firm's resources will be transferred to some other use. See OPPORTUNITY COST, MARKET EXIT, ABOVE-NORMAL PROFIT.

单词	normal profit
释义	DictionarySeeprofitLegalSeeProfit normal profit normal profit a PROFIT that is just sufficient to ensure that a firm will continue to supply its existing good or service. In the THEORY OF MARKETS, firms’ COST curves thus include normal profit as an integral part of supply costs (see ALLOCATIVE EFFICIENCY). If the level of profit earned in a particular market is too low to generate a return on capital employed comparable to that obtainable in other equally risky markets, then the firm's resources will be transferred to some other use. See OPPORTUNITY COST, MARKET EXIT, ABOVE-NORMAL PROFIT.
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