| 单词 | marketing effort |
| 释义 | marketing effortmarketing effortthe total amount of resources which a firm puts into the MARKETING MIX in order to stimulate demand for its goods and services (see SALES BUDGET). However, the firm's overall marketing success will depend not only on its marketing effort but also on the effectiveness of that expenditure in securing customers, and a firm would aim to generate greater sales than its competitors from an equivalent level of expenditure. |
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