market-skimming pricing

a pricing policy that involves charging a comparatively high price for a product to secure large profit margins. This policy can be adopted by a firm where consumers are not price sensitive. More specifically, such a tactic may be used where a new product is still in the introductory phase of its PRODUCT LIFECYCLE and embodies novel features which enable it to command a premium price. Contrast with MARKET PENETRATION PRICING. See PRICING OBJECTIVES, PRICING METHODS, ELASTICITY OF DEMAND.

单词	market-skimming pricing
释义	market-skimming pricing market-skimming pricing a pricing policy that involves charging a comparatively high price for a product to secure large profit margins. This policy can be adopted by a firm where consumers are not price sensitive. More specifically, such a tactic may be used where a new product is still in the introductory phase of its PRODUCT LIFECYCLE and embodies novel features which enable it to command a premium price. Contrast with MARKET PENETRATION PRICING. See PRICING OBJECTIVES, PRICING METHODS, ELASTICITY OF DEMAND.
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