Ogilvy, David

Ogilvy, David (Mackenzie)

(1911– ) advertising executive; born in West Horsley, Surrey, England. He settled in New York City in 1939. After a varied early career, he founded (1948) the advertising agency that became Ogilvy and Mather, a top creative shop whose trademark snob appeal was exemplified by its Hathaway shirt and "man from Schweppes" campaigns. He retired to France (1973), resigning the chairmanship of Ogilvy and Mather (1973) and the Ogilvy Group (1992).