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Marlboro Man
Marlboro Mancigarette advertising campaign established new symbol of virility. [Am. Pop. Culture: Misc.]See: VirilityMarlboro Man An icon used in the visible and supremely successful tobacco advertising campaign for Marlboro cigarettes, from 1954 to 1999, which projected a rugged and manly cowboy image, conceived as a way to popularise filtered cigarettes, which in 1954 were considered feminine |