merchandising

mer·chan·dis·ing

also mer·chan·diz·ing M0225250 (mûr′chən-dī′zĭng)n.1. The promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies.2. The sale of merchandise in connection with an established brand, such as a sports team or a film.

merchandising

(ˈmɜːtʃənˌdaɪzɪŋ) or

merchandizing

n1. (Commerce) the selection and display of goods in a retail outlet2. (Commerce) commercial goods, esp ones issued to exploit the popularity of a pop group, sporting event, etc

mer•chan•dis•ing

(ˈmɜr tʃənˌdaɪ zɪŋ)

n. the marketing of a product, including sales promotion, advertising, and the like. [1350–1400]

Thesaurus

Noun

merchandising - the exchange of goods for an agreed sum of moneymarketing, sellingbait and switch - a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive productprivate treaty - a sale of property at a price agreed on by the seller and buyer without an intervening agencybootlegging - the act of making or transporting alcoholic liquor for sale illegally; "the Prohibition amendment made bootlegging profitable"bootlegging - the act of selling illegally or without permission; "the bootlegging of videotapes is common in Asia"capitalisation, capitalization - the sale of capital stockcommerce, commercialism, mercantilism - transactions (sales and purchases) having the objective of supplying commodities (goods and services)marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"retail - the selling of goods to consumers; usually in small quantities and not for resalewholesale - the selling of goods to merchants; usually in large quantities for resale to consumerssale - a particular instance of selling; "he has just made his first sale"; "they had to complete the sale before the banks closed"syndication - selling (an article or cartoon) for publication in many magazines or newspapers at the same time; "he received a comfortable income from the syndication of his work"dumping - selling goods abroad at a price below that charged in the domestic marketdutch auction - a method of selling in which the price is reduced until a buyer is foundretailing - the activities involved in selling commodities directly to consumerstelecommerce, telemarketing, teleselling - the use of the telephone as an interactive medium for promotion and salespeddling, vending, vendition, hawking - the act of selling goods for a livingresale - the selling of something purchasedsale - the general activity of selling; "they tried to boost sales"; "laws limit the sale of handguns"

merchandising

noun1. products, goods, produce, stock, commodities, wares We are selling the full range of World Cup merchandising.2. presentation, marketing, advertising, distribution Revamped merchandising should help profits grow.

Translations

marchandisagemerchandisingмерчандайзинг

merchandising

1. the selection and display of goods in a retail outlet 2. commercial goods, esp ones issued to exploit the popularity of a pop group, sporting event, etc.

Merchandising

a scientific discipline concerned with the performance characteristics, classification, and standardization of products, the factors determining product quality, the control and evaluation of this quality, and the principles pertaining to the range of products to be offered. Merchandising also studies the conditions required for preserving product quality during transportation and use. In socialist countries, merchandising seeks to match indexes for performance characteristics and product ranges with the demands of consumers. This correspondence makes it possible to meet the needs of consumers; it also provides producers with information on consumer reaction, resulting in higher product quality and in changes, when necessary, in product range.

Merchandising arose in the 16th century with the development of international trade. The first academic chair in the field, here dealing specifically with plant and animal pharmaceutical materials, was established in 1549 at the University of Padua. In Russia, one of the first texts on merchandising appeared in 1575, under the title The Trade Book. In the late 18th century, merchandising was introduced into the curricula of schools of commerce as an independent discipline. In certain countries, for example, Great Britain and the United States, merchandising is today included in broad programs of study on the technology of various groups of products. In Russia, pioneers in the study of merchandising included M. Ia. Kittary (1825–80), P. P. Petrov (1850–1928), and Ia. Ia. Nikitinskii (1854–1924). A textbook edited by Petrov and Nikitinskii was published in the years 1906–08 under the title A Handbook of Merchandising With Pertinent Technological Data. The book dealt with the structure, composition, and properties of raw materials, as well as with the production processes using these materials.

In the 20th century, merchandising has developed differently in different countries. In the USSR, it has focused on consumer goods. Here, the field has been continuously expanding as new groups of products have been studied (knitwear and other types of clothing, household articles). The study of the structure and properties of materials has emerged as the independent discipline of materials science. Product quality and all factors affecting quality have become the central concern of merchandising in the USSR.

Important contributions to the field during the Soviet period have been made by F. V. Tserevitinov (1874–1947), V. S. Smir-nov (1881–1958), N. I. Kozin (1887–1975), M. E. Sergeev (1889–1972), A. A. Zavadskii (1867–1936), G. G. Povarnin (1880–1946), F. S. Kasatkin (1882–1951), N. V. Chernov (1894–1971), N. A. Arkhangel’skii (1896–1961), A. A. Kolesnik (born 1905), and B. F. Tserevitinov (born 1905).

Depending on the commodity in question, merchandising can be subdivided into a number of specialty areas; it can be concerned with, for example, materials, machines, and equipment, manufactured consumer goods, or food products. Indexes of product quality are determined by, among other methods, instrumental, organoleptic, and mathematical techniques. Merchandising also makes use of advances in such other sciences as physics, chemistry, and biology in studying the nature and structure of commodities and the processes acting on the commodities. In arriving at the proper range of commodities to be offered, merchandising takes into account the laws governing the development of social production and distribution.

In socialist countries, students can specialize in merchandising at commercial and economics institutes, technicums, institutes of the national economy, and universities. Merchandising forms the core of programs of study for specialists in commerce at vocational schools, and it is part of the program for economists intending to work in commerce or in material and technical supply. The discipline is also studied by students specializing in, for example, printing, forestry, and medicine.

REFERENCES

Marx, K. Kapital, vol. 1.
Marx, K., and F. Engels. Sock, 2nd ed., vol. 23.
Marx, K. Zamechaniia na knigu A. Vagnera “Uchebnik politicheskoi ekonomii.” In K. Marx and F. Engels, Soch., vol. 19.
Klassen, N. A. Metodika i didaktika tovarovedeniia. Leningrad, 1928.
Tovarnyi slovar’, vols. 1–9. Moscow, 1956–61.
Moskovskii instituí narodnogo khoziaistva im. C. V. Plekhanova: 50 let instituía. Moscow, 1957.
Vvedenie v tovarovedeniepromyshlennykh tovarov. Moscow, 1975.

V. G. ZAITSEV

merchandising

in-store promotional activity by manufacturers or retailers at the point of sale, designed to stimulate SALES. Such merchandising makes considerable use of POINT-OF-SALE DISPLAY materials and special buying incentives such as free trial samples, money-off packs and gifts. See SALES PROMOTION, PROMOTIONAL MIX.

merchandising

noun

Synonyms for merchandising

noun products

Synonyms

products
goods
produce
stock
commodities
wares

noun presentation

Synonyms

presentation
marketing
advertising
distribution

Synonyms for merchandising

noun the exchange of goods for an agreed sum of money

Synonyms

marketing
selling

Related Words

bait and switch
private treaty
bootlegging
capitalisation
capitalization
commerce
commercialism
mercantilism
marketing
retail
wholesale
sale
syndication
dumping
dutch auction
retailing
telecommerce
telemarketing
teleselling
peddling
vending
vendition
hawking
resale