mass-market


mass-mar·ket

(măs′mär′kĭt)adj. Of, relating to, produced for, or marketed to a large, diverse group of consumers: a mass-market paperback; mass-market appeal.tr.v. mass-mar·ket·ed, mass-mar·ket·ing, mass-mar·kets To produce or market as a mass-market product or service.

mass-market

adj of, for, or appealing to a large number of people; popular: mass-market paperbacks.

mass′-mar′ket


adj. 1. being a relatively inexpensive book distributed on newsstands, in supermarkets, etc., as well as in bookstores: a mass-market paperback. 2. of, pertaining to, or issuing such publications: a mass-market publisher. [1950–55]