| 单词 | packaging | |||||||||
| 释义 | packagingpack·ag·ingP0005500 (păk′ə-jĭng)packaging(ˈpækɪdʒɪŋ)
packagingpackaging→ 包装zhCNpackagingpackaging,containment and packing prior to sale with the primary purpose of facilitating the purchase and use of a product. Before 1800 packaging was restricted almost entirely to containment for shipping, with minimum levels of protection and preservation. Grocery bags, for example, were known in the 17th cent.; however, it was not until the 19th cent. that practical bag-making machinery was developed. That century saw the emergence of metal cans (1810), setup boxes (1844), folding cartons (1879), and the Owens bottle machine (1899). Early in the 20th cent., marketing-oriented packaging began to evolve and branding, quality, storage and handling, and point-of-sale display became important attributes. By the end of World War II, packaging had become a major medium of advertising and marketing. In recent years, consumer advocates have argued that packages should contain more information on nutrition, unit costs, and contents. The Fair Packaging and Labeling Act of 1966 gave the Food and Drug Administration authority to determine that packages are labeled accurately; the 1990 Nutrition Labeling Act required packages to contain more nutritional information, forcing companies to relabel about 75% of all goods carried by supermarkets. Environmental concerns have led to the passage of state and local laws requiring that some types of packages (notably bottles and cans) be recycled. Manufacturers are attempting to allay further regulation by developing and using packages that cause less damage to the environment.packaging[′pak·ə·jiŋ]packagingpackagingThe physical and informational material that contains and/or accompanies a marketed or investigational therapeutic agent once it is fully prepared for release to patients and/or subjects in a clinical study.packagingpackagingthe means of physically protecting and selling a product. Functionally, packaging protects products whilst they are in transit and being stored, enables products to be sold in convenient retail packs in standard WEIGHTS AND MEASURES, and identifies the contents of the package by means of labelling.In addition, packaging may play an important part in marketing a product, particularly when products are being sold on a SELF SERVICE basis. The attractiveness of the colour and design of the package is important in attracting the attention of the buyer. In addition, the use of BRAND NAMES on packaging reinforces the perceptions of the brand at the point of sale. Packaging can take a variety of forms including metal and plastic containers, and paper and cardboard cartons, and a firm's choice of packaging material will depend upon the characteristics of the product (for example, liquid or solid), the comparative cost of the material and its appearance and customer appeal. See PROMOTIONAL MIX. packagingthe means of protecting and selling a product. Functionally, packaging protects products while they are in transit and in storage, enables products to be sold in convenient retail packs and identifies the contents of the package by means of labelling.In addition, packaging may play an important part in marketing a product, particularly when products are being sold on a SELF-SERVICE basis. The attractiveness of the colour and design of the package is important in attracting the attention of the buyer. In addition, the use of BRAND names on packaging reinforces the perceptions of the brand at the point of sale. See PRODUCT DIFFERENTIATION. packaging
Synonyms for packaging
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packaging - the business of packing; "his business is packaging for transport"
packaging - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
packaging - material used to make packages