单词 | variable costs |
释义 | variable costsvariable costs[′ver·ē·ə·bəl ′kȯsts]variable costsVariable Costvariable costsany COSTS that tend to vary directly with the level of output. They represent payments made for the use of variable factor-inputs, notably raw materials and direct labour.A firm will leave a market if in the short run it cannot earn sufficient SALES REVENUE to cover its total variable cost. If it can generate enough total revenue to cover total variable cost and make some CONTRIBUTION towards total FIXED COST then it will continue to produce in the short run even though it is still making a loss. variable costsany COSTS that tend to vary directly with the level of output. They represent payments made for the use of VARIABLE FACTOR INPUTS (raw materials, labour, etc.).The SHORT-RUN total variable cost curve (TC) in Fig. 195 (a) has an S shape because at low levels of output total variable costs rise slowly (because of the influence of increasing RETURNS TO THE VARIABLE FACTOR INPUTS), while at high levels of output total variable costs rise more rapidly (because of the influence of DIMINISHING RETURNS to the variable input). Average variable costs (AVC in Fig%. 195) fall at first (reflecting increasing returns to the variable input), but then rise (reflecting diminishing returns to the variable input). In the THEORY OF MARKETS, a firm will leave a market if in the short run it cannot earn sufficient TOTAL REVENUE to cover its total variable cost. If it can generate enough total revenue to cover total variable cost and make some CONTRIBUTION towards total FIXED COST, then it will continue to produce in the short run even though it is still making a loss. See also MARKET EXIT, LOSS MINIMIZATION. |
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