pay-per-click

A Web marketing system in which the advertiser pays when the user clicks on its ad and goes to the site. This is a results-oriented method compared to paying for just the placement of a banner ad on a Web page (see impression).

Pay-per-click returns the results of a search based on how much the advertiser bid for placement. The one that bid the most gets its ad to appear at the top of the results list; the second-highest appears next, and so on. After all paid advertisers are displayed, the regular search results appear. If the user clicks a pay-per-click ad, the advertiser's account is charged the amount of the bid. See CPL and CPA.

单词	pay-per-click
释义	pay-per-click pay-per-click n (Commerce) a system of payment used on the internet in which an advertiser on a website pays the website owner according to the number of people who visit the advertiser's website via the hyperlinked advert on the owner's website Translations pay-per-click pay-per-click A Web marketing system in which the advertiser pays when the user clicks on its ad and goes to the site. This is a results-oriented method compared to paying for just the placement of a banner ad on a Web page (see impression). Pay-per-click returns the results of a search based on how much the advertiser bid for placement. The one that bid the most gets its ad to appear at the top of the results list; the second-highest appears next, and so on. After all paid advertisers are displayed, the regular search results appear. If the user clicks a pay-per-click ad, the advertiser's account is charged the amount of the bid. See CPL and CPA. LegalSeeCPAFinancialSeeClick-Through Rate
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