| 释义 |
price promotion price promotion a form of SALES PROMOTION employed by manufacturers and retailers which involves ‘introductory-price' offers, ‘money-off packs, ‘two-for-the-price-of-one’ packs and ‘special-price’ offers. In addition to increasing the sales potential of the products whose prices have been temporarily cut, price promotions also serve to attract customers into shops. See SALE, LOSS LEADING. |