| 单词 | product modification |
| 释义 | product modificationproduct modificationthe alteration by a firm of an existing product to update it and improve its competitiveness in serving existing MARKET SEGMENTS or to modify it to serve new market segments. Where technological change is rapid or where consumer tastes are changing rapidly, appropriate product modifications may be necessary to extend its life (see PRODUCT LIFE CYCLE). See PRODUCT STRATEGY. |
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