undifferentiated marketing strategy

a MARKETING STRATEGY for a product based on the use of the same MARKETING MIX format right across the market (uniform pricing, advertising messages, retail outlets, etc.). Contrasted with a DIFFERENTIATED MARKETING OR TARGETING STRATEGY OR CONCENTRATED MARKETING OR TARGETING STRATEGY which seeks to exploit particular MARKET SEGMENTS, the undifferentiated approach attempts to reach all classes of buyer. This approach is best suited to a market where the product being sold is relatively standardized and buyers require little in the way of product variety. Mass marketing the product on a uniform basis is simpler to organize and manage than a fragmented approach, and may yield lower unit selling and production costs by enabling the firm to take advantage of economies of scale in advertising and production. On the debit side, undifferentiated marketing may fail to realize fully a product's sales potential because of its inability to appeal to key customer segments.

单词	undifferentiated marketing strategy
释义	undifferentiated marketing strategy undifferentiated marketing strategy a MARKETING STRATEGY for a product based on the use of the same MARKETING MIX format right across the market (uniform pricing, advertising messages, retail outlets, etc.). Contrasted with a DIFFERENTIATED MARKETING OR TARGETING STRATEGY OR CONCENTRATED MARKETING OR TARGETING STRATEGY which seeks to exploit particular MARKET SEGMENTS, the undifferentiated approach attempts to reach all classes of buyer. This approach is best suited to a market where the product being sold is relatively standardized and buyers require little in the way of product variety. Mass marketing the product on a uniform basis is simpler to organize and manage than a fragmented approach, and may yield lower unit selling and production costs by enabling the firm to take advantage of economies of scale in advertising and production. On the debit side, undifferentiated marketing may fail to realize fully a product's sales potential because of its inability to appeal to key customer segments.
随便看	golovin, aleksandr golovin, aleksandr iakovlevich golovin, fedor golovin, fedor aleksandrovich golovin, fedor alekseevich golovin, kharlampii golovin, kharlampii sergeevich golovin, nikolai golovin, nikolai nikolaevich golovinskii, vasilii golovinskii, vasilii andreevich golovkina, sofia golovkina, sofia nikolaevna golovkins golovkinskii, nikolai golovkinskii, nikolai alekseevich golovko, andrei golovko, andrei vasilevich golovko, arsenii golovko, arsenii grigorevich golovna ruska rada golovnia, anatolii golovnia, anatolii dmitrievich golovnin, aleksandr golovnin, aleksandr vasilevich