单词 | advertising standards authority |
释义 | Advertising Standards AuthorityAdvertising Standards AuthorityAdvertising Standards AuthorityAdvertising Standards Authoritya body which provides for self-regulation for print, cinema and posters. It oversees the code of advertising practice, considers complaints from the public and is financed by a surcharge on advertising.Advertising Standards AuthorityAdvertising Standards Authority (ASA)a body which regulates (on a ‘voluntary’ basis) the UK ADVERTISING industry. The ASA administers the British Code of Advertising Practice which aims to ensure that ADVERTISEMENTS provide a fair, honest and unambiguous representation of the products they promote, including the wording of, and impressions conveyed by ADVERTISING COPY. The ASA gives guidance to advertisers on whether a proposed advertisement would be regarded as acceptable, and deals with complaints from the general public about cases of allegedly untruthful, misleading or offensive advertisements.Advertising Standards Authority (ASA)a body that regulates the UK ADVERTISING industry to ensure that ADVERTISEMENTS provide a fair, honest and unambiguous representation of the products they promote. |
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