voluntary group

voluntary group

a business which operates as a WHOLESALER to a group of small RETAILERS who undertake to place a certain volume of orders with the voluntary group, in return for price concessions on the purchases they make and various backup services (promotions etc.). Voluntary groups such as SPAR in groceries and Unichem in chemists' goods are able to use their BULK-BUYING power to obtain price discounts from manufacturers, some of which are passed on to their members. See DISTRIBUTION CHANNEL.

voluntary group

a business that operates as a WHOLESALER to a ‘group’ of small RETAILERS who undertake to place a certain amount of orders with the voluntary group in return for price concessions on the purchases they make and various back-up services (promotions, etc.). Voluntary groups, such as Spar in groceries and Unichem in chemist's goods, are able to use their BULK-BUYING power to obtain price discounts from manufacturers, part of which are passed on to their members. See DISTRIBUTION CHANNEL.