direct-to-consumer advertising


direct-to-consumer advertising

Drug industry The use of mass media–eg, TV, magazines, newspapers, to publicly promote drugs, medical devices or other products which, by law, require a prescription, which targets consumers, with the intent of having a Pt request the product by name. See Advertising. Cf 'Yellow' professionalism.

direct-to-consumer advertising

(dĭ-rĕkt′ too kŏn-soo′mĕr ăd′vĕr-tī″zĭng) The marketing and sales of drugs, diagnostic or therapeutic services, and other medically related products or services by their owner or manufacturer to the general public by means of television, radio, the Internet, and direct mail. The most commonly advertised drugs are medications for allergies, arthritis, depression, erectile dysfunction, gastroesophageal reflux, and high blood pressure.