brand image

Brand

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.

brand image

the perceptions and beliefs held by consumers about a particular BRAND of GOOD or SERVICE which reinforce BRAND LOYALTY and encourage repeat purchases. The image may have been cultivated by media ADVERTISING, SALES PROMOTION and word-of-mouth recommendation by existing consumers.

单词	brand image
释义	brand image brand image n (Marketing) the attributes of a brand as perceived by potential and actual customers LegalSeeBrand brand image Brand Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive. brand image the perceptions and beliefs held by consumers about a particular BRAND of GOOD or SERVICE which reinforce BRAND LOYALTY and encourage repeat purchases. The image may have been cultivated by media ADVERTISING, SALES PROMOTION and word-of-mouth recommendation by existing consumers. ThesaurusSeebrand
随便看	jeanne-antoinette poisson jeanne antoinette poisson le normant detioles, marquise de pompadour jeanne antoinette poisson le normant d'étioles jeanne antoinette poisson, marquise de pompadour jeanne-antoinette poisson, marquise de pompadour jeanne chall reading lab jeanne d'albret jeanne d'arc jeanne darc jeanne d'arc de vaugirard jeanne dark jeanne de pompodour jeanne dini cultural center jeanne francoise julie adelaide recamier jeanne françoise julie adélaïde récamier jeanne iii of navarre jeanne marie labourbe jeanne martin cisse jeanne martin cissé jeanne moreau jeanne of arc jeanne pompadour jeanneret, charles édouard jeannette jeannette community band