brand image

Brand

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.

brand image

the perceptions and beliefs held by consumers about a particular BRAND of GOOD or SERVICE which reinforce BRAND LOYALTY and encourage repeat purchases. The image may have been cultivated by media ADVERTISING, SALES PROMOTION and word-of-mouth recommendation by existing consumers.

单词	brand image
释义	brand image brand image n (Marketing) the attributes of a brand as perceived by potential and actual customers LegalSeeBrand brand image Brand Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive. brand image the perceptions and beliefs held by consumers about a particular BRAND of GOOD or SERVICE which reinforce BRAND LOYALTY and encourage repeat purchases. The image may have been cultivated by media ADVERTISING, SALES PROMOTION and word-of-mouth recommendation by existing consumers. ThesaurusSeebrand
随便看	sep 05 sep 06 sep 07 sep 08 sep 09 sep 1 sep1 sep 10 sep 10, 2011 sep 10, 2012 sep11 sep 1, 2011 sep 1, 2012 sep 1, 2013 sep 1, 2014 sep 1, 2015 sep 1, 2016 sep 1, 2017 sep 1, 2018 sep 1, 2019 sep 1, 2020 sep 1, 2021 sep 1, 2022 sep 1, 2023 sep-14