| 释义 |
branding
brand B0454000 (brănd)n.1. a. A trademark or distinctive name identifying a product, service, or organization.b. A product or service so identified: bought a popular brand of soap.c. An association of positive qualities with a widely recognized name, as of a product line or celebrity: The company tried to improve its brand by donating money to charity.d. A distinctive category; a particular kind: a brand of comedy that I do not care for.2. A mark indicating identity or ownership, burned on the hide of an animal with a hot iron.3. a. A mark burned into a person's flesh, as to identify a convicted criminal or a slave.b. A mark burned into a person's flesh for ornamental or aesthetic purposes.4. An association of disgrace or notoriety with something; a stigma. See Synonyms at stain.5. A branding iron.6. A piece of burning or charred wood.7. A sword: "So flashed and fell the brand Excalibur" (Tennyson).tr.v. brand·ed, brand·ing, brands 1. To mark with a hot iron, as to show ownership: branded the steer.2. To provide with or publicize using a brand name or other readily recognized identifier: a line of cars branded with mythological names.3. To consider or label as disgraceful or infamous; stigmatize: branded the deserters as cowards.4. To impress firmly; fix ineradicably: Imagery of the war has branded itself into the national consciousness.
[Middle English, torch, from Old English; see gwher- in Indo-European roots.]
brand′er n.Thesaurus| Noun | 1. |  branding - the act of stigmatizing stigmatisation, stigmatizationdisapproval - the act of disapproving or condemning |
Translationsbranding
brandingApplying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of the Internet, it was a major hot topic and tactic. Companies spent a fortune attempting to gain market awareness, no matter how much money they lost. See cross promotion.branding
branding An act performed in the context of a BDSM ritual which consists of burning and scarring of the flash of the masochistic partner by the sadist, in a sadomasochistic dyad.LegalSeeBrandbranding
BrandingThe process of creating differentiation between a product and other products of the same kind. Branding is a marketing strategy to create the impression that one product is better than the other, whether or not that is true. Branding makes a product more recognizable and therefore is likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive. Examples of brands include logos, catchphrases, symbols, or even the name of the company itself.branding a means of helping consumers to identify a particular firm's BRAND of product, and to create and maintain consumer confidence in the performance of the brand. This is achieved by ensuring consistent brand quality and reinforcing this by appropriate ADVERTISING and SALES PROMOTION in order to foster consumer goodwill. Once the supplier has created significant BRAND LOYALTY this enables him to exert greater control over the advertising, sales promotion and distribution of the brand, and may well enable him to command a premium price over competitors' offerings. A well established brand has considerable value in giving a supplier COMPETITIVE ADVANTAGE over rival suppliers and such brands can have a significant impact upon the valuation of a business. See BRAND VALUATION. branding
Synonyms for brandingnoun the act of stigmatizingSynonyms- stigmatisation
- stigmatization
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