| 释义 |
DictionarySeewaresbrochureware
brochureware (marketing, jargon)Planned but non-existent product likevaporware, but with the added implication that marketing isactively selling and promoting it (they've printed brochures).Brochureware is often deployed to con customers into notcommitting to an existing product of the competition's.
The term is now especially applicable to new websites, website revisions, and ancillary services such as customersupport and product return.
Owing to the explosion of database-driven, cookie-usingdot-coms (of the sort that can now deduce that you are, infact, a dog), the term is now also used to describe sites madeup of static HTML pages that contain not much more thancontact info and mission statements. The term suggests thatthe company is small, irrelevant to the web, local in scope,clueless, broke, just starting out, or some combinationthereof.
Many new companies without product, funding, or even staff,post brochureware with investor info and press releases tohelp publicise their ventures. As of December 1999, examplesinclude pop.com and cdradio.com.
Small-timers that really have no business on the web such aslawncare companies and divorce laywers inexplicably havebrochureware made that stays unchanged for years.brochurewareA website that advertises a product but contains only the equivalent of a paper brochure with no interaction. A website can be much more elaborate. For example, it can zoom into images for more detail, make recommendations based on user input, provide downloads of software demos, compute and process the sale and remember the questions users asked the last time they visited. All this is missing in brochureware. See wares.Brochureware
BrochurewareA website that rarely updates the information contained on it. For example, it may contain basic information on a company and include contact details. Small businesses may use brochureware if they want to have a web presence but do not offer products online. |