click fraud

Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a "click farm" or "device farm" in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear successful. If ads are based on click-throughs (pay-per-click), the website publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that automatically clicks ads and uses different IP addresses to simulate random users.

Specialty pay-per-click ads in professions such as medical and legal can command a huge premium over banners for common products and services. A vendor in that field can make its competitor waste a lot of money if it clicks the competitor's ad many times.

单词	click fraud
释义	click fraud click fraud n (Computer Science) computing repeated clicking on an online advert for fraudulent purposes, esp to charge the advertiser for fictitious traffic to their website click fraud click fraud Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour to workers in a "click farm" or "device farm" in a third-world country to sit at a computer all day and do nothing but click banners makes an ad campaign appear successful. If ads are based on click-throughs (pay-per-click), the website publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that automatically clicks ads and uses different IP addresses to simulate random users. Specialty pay-per-click ads in professions such as medical and legal can command a huge premium over banners for common products and services. A vendor in that field can make its competitor waste a lot of money if it clicks the competitor's ad many times.
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