dogfooding


dogfooding

eating one's own dogfood

dogfooding

Companies that internally use the software products they create for the public. Developers who do not use their own software on a regular basis are often unable to understand the problems users face.

The expression comes from early, live TV commercials for dog food when the dog occasionally refused to eat the chow. "Does the dog eat the dog food?" came to mean "do they really like the product themselves?"