consumer adoption

the acceptance and purchasing of NEW PRODUCTS or BRANDS by CONSUMERS. The rate at which consumers adopt a new product will determine whether or not it is withdrawn from the market or continues to be sold. A very high proportion of new products launched are rejected by consumers and only a minority gain rapid consumer acceptance. Consumer acceptance of a particular brand of a good determines the extent to which the consumer will continue to purchase that brand in preference to competitors'brands. See BRAND LOYALTY, TEST MARKETING.

单词	consumer adoption
释义	consumer adoption consumer adoption the acceptance and purchasing of NEW PRODUCTS or BRANDS by CONSUMERS. The rate at which consumers adopt a new product will determine whether or not it is withdrawn from the market or continues to be sold. A very high proportion of new products launched are rejected by consumers and only a minority gain rapid consumer acceptance. Consumer acceptance of a particular brand of a good determines the extent to which the consumer will continue to purchase that brand in preference to competitors'brands. See BRAND LOYALTY, TEST MARKETING.
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