英语词汇“consumer segmentation”的英英意思、用法、释义、翻译、读音、例句、短语、词组-英语词典

单词	consumer segmentation
释义	consumer segmentation consumer segmentation an approach to marketing which involves grouping together potential BUYERS of a product on the basis of similarities in their buying characteristics. This enables a firm to match the attributes of its products' requirements or behaviour with that of identified buyer characteristics when selecting MARKET SEGMENTS to target. See MARKET SEGMENTATION.
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