entry deterrence

strategies pursued by firms in a market to deter MARKET ENTRY by potential competitors. Entry deterrence strategies could focus on creating high entry costs by acquiring patents for products and processes; intensive advertising to create brand loyalty; and lowering costs. Entry deterrence strategies could also focus upon heightening entrant's expectations about the intensity of post-entry pricing by LIMIT PRICING or maintaining excess capacity Such entry deterrence strategies serve to heighten BARRIERS TO ENTRY and limit COMPETITION.

单词	entry deterrence
释义	entry deterrence entry deterrence strategies pursued by firms in a market to deter MARKET ENTRY by potential competitors. Entry deterrence strategies could focus on creating high entry costs by acquiring patents for products and processes; intensive advertising to create brand loyalty; and lowering costs. Entry deterrence strategies could also focus upon heightening entrant's expectations about the intensity of post-entry pricing by LIMIT PRICING or maintaining excess capacity Such entry deterrence strategies serve to heighten BARRIERS TO ENTRY and limit COMPETITION.
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