| 释义 |
cold call
cold calln. A telephone call or visit made to someone who is not known or not expecting contact, often in order to sell something.
cold-call, cold call v.cold call n (Marketing) a call made by a salesman on a potential customer without making an appointment vb (Marketing) to call on (a potential customer) without making an appointment cold caller n cold calling ncold′ call′
n. a visit or telephone call to a prospective customer without an appointment or a previous introduction. [1965–70] cold′-call`, v.t. -called, -call•ing. cold call
cold call1. verb To make an unsolicited phone call or visit to a person or business, usually to sell something. I've never been hung up on so much in my life—these people I'm cold calling just are not interested in my spiel.2. noun Such a phone call or visit. Time to make cold calls to the people in this building now.See also: call, coldcold call tv. to call a sales prospect from a list of persons one has never met. Things have to be pretty bad when the senior brokers at a major house have to cold call people to get business. See also: call, coldcold callA telephone call, most often a sales call, made to someone who is not known to the caller and who is not expecting a call. Often generated by computerized lists of phone numbers, cold calls are considered a major annoyance, so much so that the U.S. government has set up “don’t call” lists to which one may subscribe. The term dates from the second half of the 1900s. See also: call, coldcold call
Cold CallingInformal; the practice of a broker making an unsolicited telephone call to a completely unknown person in an attempt to convince the person to become a client of that broker or brokerage. This practice is controversial and some jurisdictions have enacted laws limiting its legitimate use. It is also called dialing and smiling. See also: order period.cold call A broker's telephone call to a heretofore unknown person during which the broker tries to enlist that person as a customer.cold callTo make unsolicited contact with persons for the purpose of making a sale.In real estate, new agents will often cold call entire neighborhoods in an attempt to obtain listings. |