cold calling


Cold Calling

Informal; the practice of a broker making an unsolicited telephone call to a completely unknown person in an attempt to convince the person to become a client of that broker or brokerage. This practice is controversial and some jurisdictions have enacted laws limiting its legitimate use. It is also called dialing and smiling. See also: order period.

cold calling

a method of selling products which involves a business making unsolicited approaches to potential customers by door-to-door visits by SALES REPRESENTATIVES, TELEPHONE SELLING or DIRECT MAIL.