Change4Life
Change4Life
The title of a UK Government advertising campaign which began in 2009 in response to the rise in obesity, with the hope of inspiring a societal movement to prevent obesity by encouraging people to eat better and exercise more.Change4Life targets anyone with a stake in preventing obesity, including Government, business, healthcare professionals, charities, schools, families or individuals. Change4Life first targeted young families with childen aged 5–11 years and has expanded to parents of 1–4-year olds and new parents with babies (Start4Life).