Change4Life

Change4Life

The title of a UK Government advertising campaign which began in 2009 in response to the rise in obesity, with the hope of inspiring a societal movement to prevent obesity by encouraging people to eat better and exercise more.
Change4Life targets anyone with a stake in preventing obesity, including Government, business, healthcare professionals, charities, schools, families or individuals. Change4Life first targeted young families with childen aged 5–11 years and has expanded to parents of 1­–4-year olds and new parents with babies (Start4Life).