Four O's of purchasing

the objects and objectives of a purchase, and the organization and operation of buying.

The Four O's help to answer important marketing questions about:

Objects - what general uses will the product have?
Objectives - what specific functions do buyers expect the product to perform?
Organization - who within an organization has power to authorize a purchase?
Operations - what procurement procedures do they employ in purchasing it, for example, by inviting tenders?

The answers to these questions will assist a company in formulating its MARKETING MIX. See PURCHASING.

单词	four o's of purchasing
释义	Four O's of purchasing Four O's of purchasing the objects and objectives of a purchase, and the organization and operation of buying. The Four O's help to answer important marketing questions about: Objects - what general uses will the product have? Objectives - what specific functions do buyers expect the product to perform? Organization - who within an organization has power to authorize a purchase? Operations - what procurement procedures do they employ in purchasing it, for example, by inviting tenders? The answers to these questions will assist a company in formulating its MARKETING MIX. See PURCHASING.
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