单词 | global brand |
释义 | global brandglobal branda BRAND which is sold in a very large number of national markets on the basis of a single unique BRAND NAME, for example Coca-Cola, rather than using different brand names for each separate national market. Such global brands offer considerable economies of scale in marketing and production, though care must be exercised in developing a brand name which is in keeping with the customs and sentiments of all the target nations. See MULTINATIONAL ENTERPRISE. |
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