Definition of focus group in US English:
focus group
nounˈfoʊkəs ɡrupˈfōkəs ɡro͞op
A demographically diverse group of people assembled to participate in a guided discussion about a particular product before it is launched, or to provide ongoing feedback on a political campaign, television series, etc.
Example sentencesExamples
- You may have heard of or even participated in a focus group.
- Of course, the people recruited to participate are critical to the success of the focus group.
- A guide containing open-ended questions was developed to steer the focus group discussions.
- Eight patients and six spouses participated in a focus group.
- He had organized a focus group of Democratic voters for a recent presidential debate.
- Think of the money we'll make by eliminating the risk of acts that aren't the product of a focus group!
- Better to use your family as a political sounding board than a focus group in a front room in Luton.
- You see, for a couple of years in the mid 1990s I had the chance to participate in a ThinkPad focus group.
- The focus group meetings and feedback from patients and carers led to significant changes in the information leaflets.
- The education focus group discussed core curriculums for specialty nursing groups.
- She said further meetings with a working group, referred to by MARA as a focus group, would be held in January.
- Three constructions of sovereignty were produced through the focus group discussion.
- During the focus group discussions, which were guided but never led, the subtleties of such terms were explored more fully.
- People can make their point to the council by post, on the internet, over the phone or as part of a focus group.
- The focus group will never tell the political leader and it will never tell the newspaper editor.
- A focus group of society members discussed the issue, and the majority favoured banning A-boards.
- The following table groups topics that people in the focus group mentioned as of high interest to them.
- It helped us out a lot to do our first focus group and have people tell us how much they liked the music.
- Apparently the movie was put to a focus group to get an idea of what people would think of it.
- In our next focus group we will be concentrating more on feedback from a female audience.