Definition of market opportunity in English:
market opportunity
nounPlural market opportunities
A situation in which a product, service, etc. that is potentially wanted or needed by consumers is identified by a business as not being supplied by rival companies.
we continue to see substantial market opportunities globally
I felt there was a sizeable market opportunity for quality beauty treatments that deliver real results
Example sentencesExamples
- He drew up a document, including an overview of the marketplace and the market opportunities for his new product line.
- Barnes also believes that exploring new market opportunities is pivotal in the current marketing climate.
- Firms have been repositioning themselves to take advantage of market opportunities and improve their competitiveness.
- Unexpected side effects of the drug led to further development and a market opportunity.
- They began downsizing and outsourcing, thereby creating huge market opportunities for entrepreneurial companies.
- And in reaching that realization, the company identified an unmet need and a market opportunity.
- Access to local design and marketing skills, familiarity with the local culture, and having a local presence are all important in opening up market opportunities.
- When we started our publishing company in '94, we felt very strongly that our big market opportunity was in non-fiction.
- The women have just five weeks to perfect their pitch and convince this world that they hold the next billion-dollar market opportunity in the palm of their hand.
- Having a full-time manager is a critical element for most cooperatives seeking to be well-positioned to discover market opportunities.