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单词 media mix
释义

Definition of media mix in English:

media mix

noun

  • The combination of mass media selected, especially in an advertising campaign, as most likely to achieve maximum impact on the public.

Origin

1960s; earliest use found in Public Opinion Quarterly.

 
 

Definition of media mix in US English:

media mix

noun

  • The combination of mass media selected, especially in an advertising campaign, as most likely to achieve maximum impact on the public.

Origin

1960s; earliest use found in Public Opinion Quarterly.

 
 
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更新时间：2025/1/27 12:21:09