| 释义 |
Definition of advergame in US English: advergamenounˈadvərˌɡāmˈadvərˌɡām A downloadable or Internet-based video game that advertises a brand-name product by featuring it as part of the game. Example sentencesExamples - The technology isn't nearly as sophisticated as video games, because most developers outfit advergames to accommodate slow modems.
- To reach this market, the company positioned the advergame on gaming sites within Hispanic portals.
- Who cares how long a consumer plays if the advergame doesn't move product?
- A second way to tailor the advergame is by the location through which the game is promoted - via, say, e-mail marketing campaigns or on Web sites.
- However, despite their early stage of development, advergames are already emerging as one of the Internet's most promising ad strategies - and they show little sign of slowing down.
Derivatives noun Ultimately, the question is whether advergaming will speak as loudly to gamers. Example sentencesExamples - He says the proof of advergaming's success over other forms of online advertising is in its ability to start a dialogue with consumers.
- Saber-rattling aside, the nascent advergaming concept has some real numbers attached.
- In addition to Ford, General Motors, Toyota, Honda and classified Web site AutoTrader.com have used advergaming as part of their marketing strategies.
- As gaming goes mass market, the biggest opportunity may lie in advergaming - the interactive advertisements that merge online games with product placement - through which businesses can target specific demographics.
Origin Blend of advertisement and game. Definition of advergame in US English: advergamenounˈadvərˌɡām A downloadable or Internet-based video game that advertises a brand-name product by featuring it as part of the game. Example sentencesExamples - However, despite their early stage of development, advergames are already emerging as one of the Internet's most promising ad strategies - and they show little sign of slowing down.
- A second way to tailor the advergame is by the location through which the game is promoted - via, say, e-mail marketing campaigns or on Web sites.
- To reach this market, the company positioned the advergame on gaming sites within Hispanic portals.
- The technology isn't nearly as sophisticated as video games, because most developers outfit advergames to accommodate slow modems.
- Who cares how long a consumer plays if the advergame doesn't move product?
Origin Blend of advertisement and game. |