Definition of premiumization in English:
premiumization
(British premiumisation)
nounpriːmɪəmʌɪˈzeɪʃ(ə)nˌprimiəˌmaɪˈzeɪʃ(ə)n
mass nounThe action or process of attempting to make a brand or product appeal to consumers by emphasizing its superior quality and exclusivity.
the premiumization of bottled water
Definition of premiumization in US English:
premiumization
(British premiumisation)
nounˌprēmēəˌmīˈzāSH(ə)nˌprimiəˌmaɪˈzeɪʃ(ə)n
The action or process of attempting to make a brand or product appeal to consumers by emphasizing its superior quality and exclusivity.
the premiumization of bottled water