| 释义 |
Definition of product mix in English: product mixnoun The total range of products offered by a company. Example sentencesExamples - As we improve our product mix, market share gains will continue.
- He reshuffled Coke's ad agencies and shook up its product mix with a number of brand extensions such as Vanilla Coke.
- So Hursman changed his product mix to meet his distributors' needs.
- Hallmark, the greeting card giant, based in Kansas City, Mo., uses census data to decide on the product mix that local retailers receive.
- To that end, its product mix was overhauled by offering healthy alternatives, while not undercutting its positioning of the Big Mac.
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