Definition of product placement in US English:
product placement
nounˈprädəkt ˈplāsməntˈprɑdəkt ˈpleɪsmənt
A practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs.
product placement is common practice in American movies
Example sentencesExamples
- The agency will also have a designated division for branded content, sponsorship and product placement in film and television.
- If one buys into that theory, even product placement as simple as a brand mention becomes attractive.
- Still, others in the ad industry balk at the retro idea of sponsorship and product placement.
- As a result, the cigarette companies adopted a voluntary code that purportedly ended product placement in films.
- One thing notable about Beautiful is its extreme use of product placement.
- Prior GM promotions have covered vehicle product placement in the Lethal Weapon movie franchise.
- The important thing was that neither Motorola nor Ericsson were doing any product placement at the time.
- Is the movie Harold and Kumar Go to White Castle good product placement or a 90-minute ad?
- Shen recently wrote an article about the rise of product placement and embedded marketing in Chinese films.
- The film represents a high water mark in the art of product placement, where companies persuade studios to feature their wares on screen.
- Clairol, Clinique and OPI nail polish all have product placement as well.
- The film is one enormous set, with product placement everywhere and the camera crew ever keen to test crane shots.
- We are beginning to test the waters to determine the best way to integrate this product placement and sponsorship.
- The sharks look more like killer whales and there is a ridiculous amount of product placement for a film ostensibly marketed towards children.
- The film is so full of product placement, you know there is no shame in Hollywood.
- Nearly every shot - every shot, and this is no exaggeration - features some sort of product placement.
- The basic rule, according to its guidelines, is that ‘there must be no product placement in programmes’.
- Louise Fletcher carries The Good Book around so much that it comes close to being product placement.
- To prevent surreptitious advertising, consumers will be informed at the start of a programme that product placement is in use.
- We don't really do traditional advertising, and we don't have to pay for product placement.