A piece of writing or other material in an online publication that resembles the publication's editorial content but is paid for by an advertiser and intended to promote a product or service.
it's in the consumer's best interest to make sure that native ads are adequately labelled and disclosed
Example sentencesExamples
- He explained that the next generation of native ads on social networks and the strength of Google Adwords make direct sales more competitive.
- Native ads—ads that sites like Facebook sell, such as sponsored posts—lead to the further commercialization of social media.
- Its data show that its users click on native ads at roughly 10 times the rate they do for display ads on the site.
- The so-called native ads surface in a user's stream, either as a tweet or a Facebook post.
- These native ads now appear across the updated sites.