Definition of party plan in English:

party plan

noun

mass noun

单词	party plan
释义	Definition of party plan in English: party plan noun mass noun A sales strategy involving the demonstration of goods at parties in people's homes. Example sentencesExamples The retailer of natural beauty products said in June that, while its party plan concept was growing strongly, worldwide sales were flat. The new company may go for a niche market - a specific market segment not catered for by other competitors, e.g. exclusive fashion sold on a party plan basis, not in boutiques. Despite these shortcomings, Clarke succeeds in persuading the reader that Wise and the party plan played a significant role in Tupperware's success. A spokesman for the company said: ‘When we look to open new stores we seek high profile areas or shopping centres and high streets where the party plan networks are very successful." The party-plan consultants usually have other jobs and take on the position with Virgin cosmetics as a supplementary earner.
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