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Definition of psychographics in English: psychographicsplural noun sʌɪkə(ʊ)ˈɡrafɪksˌsīkōˈɡrafiks treated as singular The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. Example sentencesExamples - While today's technology enables us to embed attitudes or psychographics into databases and use them for media selection, many marketers remain mired in simplistic views of the mature market.
- Another selling point is that local cable has more psychographics, and understanding psychographics is critical when putting together a package.
- Too many marketers choose to ignore psychographics and demographics such as income and education levels - the key guides to spending against mainstream audiences - in their valuation of black consumers.
- Available market research data, including psychographics, may reveal characteristics of parents in certain locations that relate to key characteristics about their children's physical activity patterns.
- The profile data can include a combination of factors, including demographics, psychographics, vehicle uses, attitudes toward technology, etc.
Derivatives adjective Analyse demographic, psychographic and benefit factors in order to identify sub-markets and the needs satisfied by the various product groups represented by the sub-markets. Example sentencesExamples - In every industry and every segment, Xers are shedding the psychographic and behavioral certainties that were supposed to define them.
- While several publishers have found success in reaching women through psychographic segmentation, not all shared psychographic attitudes can support a magazine, says Merskin.
- As a result, the niche market of today will become a mass market in its own right, segmented not only by nationality but also by spending behavior and other psychographic characteristics.
- Both companies are able to link behavioral, psychographic and spending data to media consumption.
Definition of psychographics in US English: psychographicsplural nounˌsīkōˈɡrafiks treated as singular The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. Example sentencesExamples - Another selling point is that local cable has more psychographics, and understanding psychographics is critical when putting together a package.
- The profile data can include a combination of factors, including demographics, psychographics, vehicle uses, attitudes toward technology, etc.
- Too many marketers choose to ignore psychographics and demographics such as income and education levels - the key guides to spending against mainstream audiences - in their valuation of black consumers.
- While today's technology enables us to embed attitudes or psychographics into databases and use them for media selection, many marketers remain mired in simplistic views of the mature market.
- Available market research data, including psychographics, may reveal characteristics of parents in certain locations that relate to key characteristics about their children's physical activity patterns.
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