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单词 soft sell
释义

Definition of soft sell in English:

soft sell

noun
often the soft sell
  • A method of salesmanship or advertising that uses subtle persuasion.

    it's this kind of soft sell that I object to—ads that tell me how wonderful everything is
    Example sentencesExamples
    • While it is still a somewhat relaxed atmosphere, the soft sell is on - and believe me, these consumers know it.
    • They have been brave in moving in the direction of a fans' representative in the inner sanctum of the boardroom, the first UK club to do so, and been innovative in their choice of a man who will not accept the soft sell.
    • The soft sell worked, and he was able to circulate the plan in the firm, which ultimately became a beta client.
    • It is this soft sell that seems to appeal to the faces in front of the camera too.
    • ‘We put the bug in their ear about framing, but it's a soft sell,’ he said, adding, ‘If it turns out well there's a better chance it will get framed!’
    • These days we're used to shock advertising, the soft sell and all ads in between.
    • But then, these guys have never been very big on the soft sell.
    • ‘You no longer have to say goodbye to your pet… no longer have to tell your children they'll never see their beloved pet again,’ the syrupy soft sell continues.
    • While Nestlé waits to see if its Internet soft sell will work, the company is putting its muscle into nonconsumer sites, where new efficiencies can result in real returns.
    • Notice the substitutes aren't a soft sell for more expensive products.
    • Sprinkle loyal customer stories in your newsletter and provide useful and fun information about design trends, local events, etc. - think soft sell.
    • It was through painting, though, that Pablo began to realize the benefits of the soft sell.
    • I do a very soft sell on these issues to potential clients.
    • A similar soft sell is used at Caliterra where bottled water is especially popular at lunch.
verb
[with object]
  • Sell (something) by using such a method.

    we've soft-sold the service on a limited basis
    Example sentencesExamples
    • Now the planners are embarking on the sticky job of soft-selling the upcoming traffic mayhem to the residents around the area.
    • Russell continues: ‘Conversation is one thing but other people will come at you with an agenda that you know nothing about but you're supposed to glad-hand and soft-sell, but I'm not like that.’
 
 

Definition of soft sell in US English:

soft sell

nounˌsôft ˈselˌsɔft ˈsɛl
  • A method of salesmanship or advertising that uses subtle persuasion.

    it's this kind of soft sell that I object to—ads that tell me how wonderful everything is
    Example sentencesExamples
    • A similar soft sell is used at Caliterra where bottled water is especially popular at lunch.
    • While it is still a somewhat relaxed atmosphere, the soft sell is on - and believe me, these consumers know it.
    • But then, these guys have never been very big on the soft sell.
    • I do a very soft sell on these issues to potential clients.
    • Notice the substitutes aren't a soft sell for more expensive products.
    • The soft sell worked, and he was able to circulate the plan in the firm, which ultimately became a beta client.
    • ‘We put the bug in their ear about framing, but it's a soft sell,’ he said, adding, ‘If it turns out well there's a better chance it will get framed!’
    • Sprinkle loyal customer stories in your newsletter and provide useful and fun information about design trends, local events, etc. - think soft sell.
    • These days we're used to shock advertising, the soft sell and all ads in between.
    • It was through painting, though, that Pablo began to realize the benefits of the soft sell.
    • It is this soft sell that seems to appeal to the faces in front of the camera too.
    • They have been brave in moving in the direction of a fans' representative in the inner sanctum of the boardroom, the first UK club to do so, and been innovative in their choice of a man who will not accept the soft sell.
    • While Nestlé waits to see if its Internet soft sell will work, the company is putting its muscle into nonconsumer sites, where new efficiencies can result in real returns.
    • ‘You no longer have to say goodbye to your pet… no longer have to tell your children they'll never see their beloved pet again,’ the syrupy soft sell continues.
verbˌsôft ˈselˌsɔft ˈsɛl
[with object]
  • Sell (something) by using suble persuasion.

    we've soft-sold the service on a limited basis
    Example sentencesExamples
    • Now the planners are embarking on the sticky job of soft-selling the upcoming traffic mayhem to the residents around the area.
    • Russell continues: ‘Conversation is one thing but other people will come at you with an agenda that you know nothing about but you're supposed to glad-hand and soft-sell, but I'm not like that.’
 
 
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更新时间:2024/12/24 20:30:35