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Definition of ambush marketing in English: ambush marketingnoun mass nounThe practice by which a rival company attempts to associate its products with an event that already has official sponsors. Example sentencesExamples - "Care has also been taken to avoid ambush marketing and product clutter," said sources.
- Ambush marketing is becoming a huge problem for every major international sporting event.
- In a cheeky bit of ambush marketing, a billboard for Dooney's show was erected opposite the Melbourne Art Fair at the Melbourne Exhibition Building.
- A decisive factor is whether ambush marketing activities signify a serious breach of rights.
- That hard-line stance against ambush marketing shouldn't deter companies from pushing the envelope.
- "It is impossible for any sporting organisation to effect team or competition sponsorship if competing ambush marketing is allowed as a principle," he said.
- If ambush marketing is bad for the game, so is marketing of this nature.
- For sponsors like these, the real risk is that the event will be taken over by ambush marketing.
- There were political overtones, security risks and controversies over ambush marketing, sponsorships, contracts and what not.
- He emphasised that it was ambush marketing by intrusion, particularly, which the World Cup organisers are seeking to defeat.
- Attempted ambush marketing has already made headlines in Australia.
- "I called it as it was, ambush marketing and piggy-backing on others," he retorts.
- He was scanning visitors as they arrived, no doubt on the alert for any outbreak of unofficial ambush marketing.
- Yesterday, the government announced plans to outlaw "ambush marketing" at major events.
- Rights infringements range from the unauthorised sale of match tickets or counterfeit licensed products to unfair competition and ambush marketing.
- The rationale for the proposed offence is to protect major events from disruption, and their sponsors from "ambush marketing".
- Excess and ambush marketing may be taking their toll.
- How can major events sponsors be protected against ambush marketing?
- I wonder if the ICC's rules of ambush marketing will apply for the game.
- It is ambush marketing of the worst kind.
Definition of ambush marketing in US English: ambush marketingnoun The practice by which a rival company attempts to associate its products with an event that already has official sponsors. Example sentencesExamples - He emphasised that it was ambush marketing by intrusion, particularly, which the World Cup organisers are seeking to defeat.
- A decisive factor is whether ambush marketing activities signify a serious breach of rights.
- There were political overtones, security risks and controversies over ambush marketing, sponsorships, contracts and what not.
- For sponsors like these, the real risk is that the event will be taken over by ambush marketing.
- Yesterday, the government announced plans to outlaw "ambush marketing" at major events.
- Attempted ambush marketing has already made headlines in Australia.
- In a cheeky bit of ambush marketing, a billboard for Dooney's show was erected opposite the Melbourne Art Fair at the Melbourne Exhibition Building.
- How can major events sponsors be protected against ambush marketing?
- The rationale for the proposed offence is to protect major events from disruption, and their sponsors from "ambush marketing".
- That hard-line stance against ambush marketing shouldn't deter companies from pushing the envelope.
- "I called it as it was, ambush marketing and piggy-backing on others," he retorts.
- He was scanning visitors as they arrived, no doubt on the alert for any outbreak of unofficial ambush marketing.
- "It is impossible for any sporting organisation to effect team or competition sponsorship if competing ambush marketing is allowed as a principle," he said.
- It is ambush marketing of the worst kind.
- I wonder if the ICC's rules of ambush marketing will apply for the game.
- "Care has also been taken to avoid ambush marketing and product clutter," said sources.
- If ambush marketing is bad for the game, so is marketing of this nature.
- Ambush marketing is becoming a huge problem for every major international sporting event.
- Excess and ambush marketing may be taking their toll.
- Rights infringements range from the unauthorised sale of match tickets or counterfeit licensed products to unfair competition and ambush marketing.
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