presale
/ˈpriːseɪl
/adjective
1Relating to the time before something is made available for purchase: the picture had a presale estimate of £800,000 to £1.2 million presale orders have been strong...
- The top price was $20.9 million for Monet's Waterlilies, slightly above the $20-million presale estimate.
- The collection, which had a presale estimate of more than $140 million, netted $190 million.
- The presale buzz was intense for the following evening's single-owner auction at Sotheby's.
2Relating to the time before a period when goods are sold at reduced prices: the presale price...
- Put an item down in price for a while then instead of removing the special offer and showing the old presale price, simply put a new, higher price on the item.
- Take a healthy degree of scepticism with you if you're shopping this weekend, ignore the pre-sale price on 'was £xx, now £xx' discounts and make your decision to buy based solely on what you'll pay now.
- Under Trading Standards rules, pre-sale prices should be the last price at which goods were offered - and the goods should have been at that price for 28 consecutive days in the previous six months.
noun
A sale held or made before an item is made generally available for purchase: we bought our tickets through a presale six months prior to the concert [mass noun]: the product is available now for presale...
- I'm not eligible for the presale.
- There's an internet presale on Nov. 1 and the general onsale date is Nov. 5.
- From Thursday 3rd there will be a presale of tickets to registered fans at the website.