promotion
/prəˈməʊʃn
/noun [mass noun]
1Activity that supports or encourages a cause, venture, or aim: the promotion of cultural and racial diversity...
- As health educators, students went into the community to teach and encourage health promotion and disease prevention.
- Although health promotion is supported by more evidence of effectiveness than is often thought, much remains poorly evaluated and is often highly dependent on context.
- Physical activity plays a pivotal role in health promotion and disease prevention.
Synonyms
encouragement, furtherance, furthering, advancement, assistance, aid, help, contribution to, fostering, boosting, stimulation, development;
advocacy, recommendation, urging, support, backing, endorsement, championship, sponsoring, espousal
North American informal boosterism
2The publicizing of a product, organization, or venture so as to increase sales or public awareness: [as modifier]: a sales promotion company...
- As Simmons has put it, in a general sense everything that is done to sell a product is sales promotion.
- The telecoms advertising market is crowded and the mobile operator felt it needed to expand in terms of brand awareness and promotion of its productions.
- Solid waste management, infrastructure building and public awareness promotion will be carried out under the $154,000 project.
Synonyms
advertising, publicity, marketing, selling, advertising/publicity campaign, propaganda, publicization
informal hard sell, hype, plugging, puff, puffery
North American informal ballyhoo
2.1 [count noun] A publicity campaign: the paper is reaping the rewards of a series of promotions...
- Advertising campaigns and promotions for alcoholic drinks which target young people are also under review.
- Despite the deluge of World Cup promotions and advertising campaigns, Walkers' heavy spending and football tie-ins appear to have cut through the advertising clutter.
- Major corporations want a part of him and are queueing up for him to front their campaigns, promotions and advertisements.
2.2 (often as modifier promotions) The activity of organizing publicity campaigns: she’s the promotions manager for EMI...
- With over 93 offices in 38 countries world-wide, IMG is the largest and oldest sports promotions company in existence.
- He went on to become trade communications manager at Nestle Rowntree, York and for 12 years until his retirement last December was its sales promotions manager.
- Hi, my name's Ying Ly and I'm a promotions producer.
2.3 [count noun] A sporting event, especially a series of boxing matches, staged for profit: a boxing promotion...
- The two youngsters will trade leather in a boxing promotion featuring seven other bouts on the undercard.
- At first, it was dodgy boxing promotions in his native Gold Coast, Queensland.
- Factually, I would like to point out to you that there are more boxing promotions staged at York Hall than there have ever been in the last 30 years.
3The action of promoting someone or something to a higher position or rank or the fact of being so promoted: majors designated for promotion to lieutenant colonel United won promotion last season [count noun]: a promotion to Sales Director...
- It was the senior scholar rather than the younger academic whose books and articles would win him promotion to the rank of ‘full’ professor.
- One would imagine that clear thinking, as reflected in clear speech, would have been a prerequisite to promotion to that high rank.
- Retirement of officers at these early ages deprives them of promotion to higher ranks and, therefore, a better pension.
Synonyms
preferment, upgrading, move up, elevation, advancement, advance, step up, step up the ladder, aggrandizement
informal kick upstairs
4 Chemistry The action of promoting a catalyst.A fourth target just over the horizon might be the promotion of local nitric oxide synthesis in bone by statins....
- This analysis indicated that, tentatively, increased stem elongation was accompanied by a promotion of cutin monomer hydroxylation.
Origin
Late Middle English (in sense 3): via Old French from Latin promotio(n-), from promovere 'move forward' (see promote).